35 Retail sale, online retail sale and retail store services featuring optical goods, namely, eyewear, eyeglasses, sunglasses, contact lenses, eye care products, namely, eye drops, contact lens solution, contact lens disinfectants, cleaning agents for contact lenses, ophthalmic preparations, swimming goggles, eyeglasses and goggles adapted to protect the eyes from accident and injury, and protective eyewear, namely, protective eyeglasses and sports eyewear, and eyewear accessories; promoting the sale of goods and services of others by means of contests and incentive award programs; promoting the sale of goods and services of others through the distribution of printed material and promotional contests; advertising the goods and services of others; providing advertising, marketing and promotional services for the benefit of others, namely, development of advertising campaigns provided through cable television broadcast, web casts, radio broadcasts, newspapers, magazines, online banners, outdoor billboards, wild postings, bus and subway ads; promoting public awareness of the need to eliminate poor vision and its lifelong consequences