The color(s) black and white skin complexions respectively rainbow colors (red, orange, yellow, green, blue, purple) of the font is/are claimed as a feature of the mark.
The mark consists of The image is intended to advocate for mental health in an inclusive manner. Rainbow font is used for LGBTQ community. A big font and color pop is used. Call Me Hand emoji is used and both white/black skin complexions are used again to show inclusivity. Finally, "Therapy is Cool" puts out the message that mental health should no longer be stigmatized.