The color(s) Blue, Green, Orange, Pink, Purple, Red, and Yellow is/are claimed as a feature of the mark.
"NATURAL" AND "HEALTHY"
The mark consists of a caricature of a cup with a straw at the center of the image, with the cup comprised of two parallel bands descending in a helical pattern from the top left to the bottom right of the caricature, with the straw blue and the two parallel bands in green, pink, purple, orange, red, and yellow at various parts of the bands and purple drops coming from the top of cup. Beneath the caricature design and at the bottom center of the image lies the word "ZUMIX" in a green stylized font where the dot on the letter "I" in "ZUMIX" is represented by a green dot, directly beneath which lies the words "SIMPLE. NATURAL. HEALTHY" in a second smaller purple stylized font, together the literal elements form the combined phrase "ZUMIX SIMPLE. NATURAL. HEALTHY".