35 Advertising and advertisement services; business management; business administration services; Providing office functions; providing commercial and business contact information; retail store services featuring bicycles and cycling accessories, namely, complete bicycles, bicycle components and parts, bicycle pumps, bicycle bags, car racks and accessories for the transportation of bicycles, bicycle and frame protectors, lights for bicycles, mirrors for bicycles, locks, chains and cables for the security of bicycles, mud guards for bicycles, kits and parts for puncture repairs, goods for the maintenance of bicycles, bicycle trailers, water bottles and cages for bicycles, bells and horns for bicycles, map holders for bicycles, pollution masks for cyclists, cycling computers, GPS systems for bicycles, heart rate monitors for cyclists; Retail store services in the field of bicycle products; On-line retail store services in the field of bicycles and cycling accessories, namely, complete bicycles, bicycle components and parts, bicycle pumps, bicycle bags, car racks and accessories for the transportation of bicycles, bicycle and frame protectors, lights for bicycles, mirrors for bicycles, locks, chains and cables for the security of bicycles, mud guards for bicycles, kits and parts for puncture repairs, goods for the maintenance of bicycles, bicycle trailers, water bottles and cages for bicycles, bells and horns for bicycles, map holders for bicycles, digital maps for cyclists, pollution masks for cyclists, cycling computers, GPS systems for bicycles, heart rate monitors for cyclists; retail store services featuring bicycles and cycling accessories, namely, complete bicycles, bicycle components and parts, bicycle pumps, bicycle bags, car racks and accessories for the transportation of bicycles, bicycle and frame protectors, lights for bicycles, mirrors for bicycles, locks, chains and cables for the security of bicycles, mud guards for bicycles, kits and parts for puncture repairs, goods for the maintenance of bicycles, bicycle trailers, water bottles and cages for bicycles, bells and horns for bicycles, map holders for bicycles, digital maps for cyclists, pollution masks for cyclists, cycling computers, GPS systems for bicycles, heart rate monitors for cyclists, through physical street location stores; Business management consultancy and advisory services, namely, giving assistance and advice in the establishment of retail stores in the field of bicycles, cycling clothing and cycling accessories, namely, complete bicycles, cycle clothing, bicycle components and parts, bicycle; all the foregoing not relating to baseball or softball or a baseball or software team, league or mascot