The colors black, white, red, orange, yellow, green, blue, purple and pink are claimed as a feature of the mark.
The mark consists of the stylized wording "HAPPINESS" stacked above the stylized wording "BY THE MILE", all in white. To the left of the wording "BY THE MILE", underneath the lettering "HA" in "HAPPINESS", is a white horizontal line. To the right of the wording "BY THE MILE", underneath the lettering "SS" in "HAPPINESS", is a white horizontal line. Above the wording "HAPINESS" is a design of a rabbit with antlers. The rabbit is comprised of a mosaic of triangles in the colors red, orange, yellow, green, blue, purple, and pink. The rabbit's eye is outlined in black and is shaded by a mosaic of light blue and dark blue triangles. The rabbit's pupil is black. All wording and design elements are imposed on a black background.
Trademark: 90049768
