Color is not claimed as a feature of the mark.
"EST 1937"
The mark consists of the word "sportsman" with the words "cap & bag" directly underneath the word "sportsman", appearing in between the "m" and "n". The words "EST 1937" are in a stylized manner and appear to the right of the word "sportsman".
SPORTSMAN CAP AND BAG ESTABLISH ONE NINE THREE SEVEN; SPORTSMAN CAP AND BAG ESTABLISH NINETEEN THIRTY SEVEN; SPORTSMAN CAP AND BAG ESTABLISH ONE THOUSAND NINE HUNDRED THIRTY SEVEN