The mark consists of three Chinese characters, which translates to "ARMY RED" in English set to the left of an illustration of a man and child in salute, below a waving flag with Chinese characters imprinted on the flag, translating to "XIN JIANG PRODUCTION CONSTRUCTION ARMY CORP" in English, set to the left of five Chinese characters, which translates to "XING JIANG PEARL DATES" in English.
The non-Latin characters in the mark transliterate to "BING TUAN HONG", "XIN JIANG SHENG CHAN JIAN SHI BING TUAN", and "XING JIANG ZHEN ZHU ZAO" and this means "ARMY RED", "XIN JIANG PRODUCTION CONSTRUCTION ARMY CORP" and "XING JIANG PEARL DATES", respectively in English.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "XIN JIANG ZHEN ZHU ZHAU"