Color is not claimed as a feature of the mark.
"REAL MEAT"
The mark consists of the wording "KEEPING IT REAL" in stylized capitalized letters above a horizontal line. Below the line, arranged vertically in descending order and in stylized letters, are the phrases "REAL MEAT", "REAL FLAVOR", "REAL FAMILY", "REAL NAME", "Thanks to", "REAL AMERICAN RANCHERS", with the wording "Thanks to" in cursive script.