The color(s) light blue, medium blue, dark blue, and black is/are claimed as a feature of the mark.
The mark consists of the word "UPNUPCO" wherein the two letters "U" are in a large font size and are dark blue in color, wherein the two letters "P" are in a medium font size and are light blue in color, wherein the letters "N", "C" and "O" are in a small font size are are light blue in color, wherein the second "U" contains an illustration suggesting water in a medium blue color, wherein on top of the water is an illustration of a light blue fish having black eyes.
UP AND UP CO