35 Arranging and conducting incentive reward programs to promote fan activities and the sale of goods and services related to professional and amateur sports and esports; Promoting the goods and services of others by means of the issuance of loyalty rewards points; Business administration of consumer loyalty programs; promoting the goods and services of others in the fields of professional and amateur sports and esports; collection of quality metric data for business purposes in the field of professional and amateur sports and esports; providing online registration services for professional and amateur sports and esports tournaments and fantasy sports; promoting the sale of goods and services of others in the fields of professional and amateur sports and esports by means of contests; advertising research services for business purposes, namely, advertising data collection and analysis in the field of professional and amateur sports and esports; Advertising, promotion, and marketing services for others related to providing online fan- and spectator-centered events, contests, and social networking for the amateur and professional sports and esports industries; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, chat, search engine marketing, email marketing, inquiry marketing, influencer marketing, internet marketing, mobile marketing, referral marketing, blogging and other forms of passive, sharable or viral communications channels; online retail store services featuring general merchandise, electronics and software, travel and tickets to sports and esports events; Advertising, promotion and marketing services, including promotion of goods and services of third parties through sponsoring arrangements and license agreements relating to sports and esports events; reward services, namely administration of incentive award programs for customers which provides tickets, merchandise, gear, memorabilia, other prizes and experiences for activities including purchasing through on the website, clicks, views, shares, referrals, contributions, conducting public opinion polls, posting online classified advertisements and other activities on the website; reward services, namely, administration of incentive award programs for customers which provides free or discounted tickets, free admission to sports, esports, and entertainment events, and points redeemable for goods and services for users' participation in online social activities, namely, contests, quizzes, challenges, discussion and commentary by means of websites and mobile application software; conducting public opinion polls; providing a website featuring on-line classified advertisements posted by users
Trademark: 90033034
