The color(s) gold, white, red and black is/are claimed as a feature of the mark.
The mark consists of the word "DJARUM" in a stylized gold font above the word "BLACK". The letters "B", "L", "C" and "K" in the word "BLACK" are in a stylized white font. The "A" in the word "BLACK" is a stylized solid red triangle. The word "CLASSIC" appears below the word "BLACK" in a stylized white font. All of the aforementioned are on a black background, with a vertical gold trim appearing on each side of the image.
The English translation of DJARUM in the mark is NEEDLE.