Color is not claimed as a feature of the mark.
The mark consists of "HEARTLAND" centered above "MEDICAL ALERT". Centered to the left of "HEARTLAND MEDICAL ALERT" is a Star of Life symbol, at the center of which is a Rod of Asclepius symbol, all of which is centered inside of a border forming a vertical diamond design with a space at each angle. A vertical line is centered between the design and "HEARTLAND MEDICAL ALERT".