Color is not claimed as a feature of the mark.
The mark consists of "HEARTLAND" centered above "MEDICAL ALERT". A vertical line is centered below the "HE" in "HEARTLAND" and is centered to the left of the "M" in "MEDICAL". A vertical line is centered below the "ND" in "HEARTLAND" and is centered to the right of the "T" in "ALERT". Centered above "HEARTLAND" is a Star of Life symbol, at the center of which is a Rod of Asclepius symbol, all of which is centered inside of a border forming a vertical diamond design with a space at each angle.