Color is not claimed as a feature of the mark.
The mark consists of a swoosh that extends from the top right tip of the "L" to the bottom right side of the "G". The word "LONG" appears in an all uppercase font. Underneath the word "LONG" and the swoosh appear the words "HEATING & AIR CONDITIONING, INC." These words extend from directly under the "L" to the tip of the right hand end of the swoosh, directly under the "G".
LONG HEATING AND AIR CONDITIONING, INC.