The color(s) purple, white, gray, blue and pink is/are claimed as a feature of the mark.
"SERVILLETAS" AND "PREMIUM"
The mark consists of the stylized phrase" SERVILLETAS FAMILIAR PREMIUM" with "SERVILLETAS" in white and outlined in purple with purple shadowing, "FAMILIAR" is in white, outlined in blue and purple, "PREMIUM" is gray and white and outlined in blue and gray, the letter "R" in the word "FAMILIAR" is superimposed over a design of four pink pansies.
NAPKINS FAMILIAR PREMIUM
The English translation of "SERVILLETAS" in the mark is "napkins".