The mark consists of two semi circles forming a circle as a carrier for the letters "EE" in stylized uppercase bold lettering. Beneath the circle is the wording "HOME COOKING" in stylized uppercase lettering, each letter "O" is replaced with a shaded circle and contains a different Chinese character. The three Chinese characters mean "Home Cooking".
The non-Latin characters in the mark transliterate to Jiacháng cài and this means Home Cooking in English.