The mark consists of four concentric circles. A map of 10 East Texas Counties, with shadowing, appears in the center-most circle against a light backdrop, with the names of the respective counties in darker text identifying each county: "WOOD", "SMITH", "CAMP", "UPSHUR", "GREGG", "RUSK", "MORRIS", "CASS", "MARION" and "HARRISON". Underneath the map, in title case, appears the bold text "PROUDLY SERVING 10 EAST TEXAS COUNTIES SINCE 1937". The text "UPSHUR RURAL ELECTRIC" appears, in inverse shaded text against a dark background, in a semi-circle, from left to right, on the upper part of the second innermost circle. The text "COOPERATIVE CORP." in inverse shaded text against the dark background, appears in a semi-circle, from left to right, on the lower part of the second innermost circle. The third and fourth concentric circles from center are thin rings, respectively light and dark.
UPSHUR RURAL ELECTRIC COOPERATIVE CORP. PROUDLY SERVING TEN EAST TEXAS COUNTIES SINCE NINETEEN THIRTY SEVEN WOOD SMITH CAMP UPSHUR GREGG RUSK MORRIS CASS MARION HARRISON; UPSHUR RURAL ELECTRIC COOPERATIVE CORP. PROUDLY SERVING TEN EAST TEXAS COUNTIES SINCE NINETEEN HUNDRED THIRTY SEVEN WOOD SMITH CAMP UPSHUR GREGG RUSK MORRIS CASS MARION HARRISON
"UPSHUR RURAL ELECTRIC"
Color is not claimed as a feature of the mark.
"ELECTRIC COOPERATIVE CORP." AND "WOOD SMITH CAMP UPSHUR GREGG RUSK MORRIS CASS MARION HARRISON" AND "THE MAP SHOWING THE OUTLINE OF THOSE COUNTIES"
Trademark: 88976252
