Color is not claimed as a feature of the mark.
The mark consists of DRIP stands for Dapper Rite Intellectual People "UP" is followed by and upward arrow. Please note the "R" in "DRIP" contains a triangle in which symbolizes the meaning behind the brand (strength, healing, intellect, fertility , courage, purification, peace, passion, imagination, communication. Please also notice with the letter "R" in drip the font allows the "R" to spell DRIP even when used alone as it contain the full letters "DRIP" within the letter "R". Therefore it can be used as R followed by the upward arrow when abbreviated. This logo will be used in all and any colors including silver, gold, holographic and reflective.