45 In-home support services to senior persons, namely, geriatric care management services in the nature of the coordination of necessary services and personal care for older individuals; Non-medical in-home personal care services for assisting with daily living activities of senior persons, namely, geriatric care management services in the nature of coordination of necessary services and personal care for older individuals; providing personal support services for caregivers of the chronically ill and/or disabled, namely, companionship and emotional support; social service, namely, companionship services for the elderly; providing assisted living services for personal purposes in the nature of scheduling appointments, answering the phone, checking messages, mail sorting handling and receiving, secretarial and clerical services; providing care assistance of activities of daily living, namely, bathing, grooming, and personal mobility for mentally or physically challenged people