The color(s) yellow, gold, orange, blue-green, blue, white and grey is/are claimed as a feature of the mark.
The mark consists of the stylized wording "BUILD ME UP MAXI" with the wording "BUILD" appearing in gold with yellow circles inside the letter "B" and a blue building block with two blue curved lines above the letter "I", the wording "ME" appearing in orange, the wording "UP" appearing in blue-green, the wording "MAXI" appearing in blue, all within a white background outlined in grey. The remaining white represents background and does not form part of the mark.