The color(s) red, orange, yellow, green, blue, purple, and white is/are claimed as a feature of the mark.
The mark consists of an orange smiley face wearing orange goggles with a white highlight, above the wording "SMILEY" in bubble style letters, where the "S" is red, the "M" is orange, the "I" is yellow, the "L" is green, the "E" is blue, and the "Y" is purple. Each letter has white highlights.