The color(s) red, green, purple, yellow, gray. is/are claimed as a feature of the mark.
"PRODUCE"
THE MARK CONSISTS OF A CARTOON-LIKE ASSORTMENT OF VEGETABLES, OF VARYING SIZES AND COLORS, INCLUDING RED TOMATOES, RED AND GREEN BELL PEPPERS, PURPLE EGGPLANT, AND YELLOW SQUASH. ON THE TOP OF THE DESIGN IS THE PHRASE LA FAMILIA IN GRAY FONT, AND UNDERNEATH THE VEGETABLE DRAWINGS IS THE PHRASE PRODUCE IN THE SAME GRAY STYLIZED FONT.