The color(s) purple and yellow is/are claimed as a feature of the mark.
The mark consists of a purple circle with a stylized wording "ROTIKAA MADE IN AMERICA FOR HEALTHY LIVING & HOMEMADE TASTE" written in yellow within the circle. Above the letter "R" in "ROTIKAA" appears the design of chef's hat containing the word "NEW". Three stock of grains placed on the top of the circle, holding an oval filled with yellow color, with words "FRESH HOMEMADE TASTE!" written in purple, inside it; a basket with Indian flatbread in it and "MULTIGRAIN ROTI NO ARTIFICIAL COLORS, FLAVORS OR PRESERVATIVES" written in yellow, below it.