The color(s) red, blue, gold, off-white is/are claimed as a feature of the mark.
"ENROLL NOW!" AND "65 BABYBOOMERS" AND "MEDICARE PLANS" AND "TEL. 1-833-SWEET65" AND "CONTACT@SWEET65.COM"
The mark consists of a red rectangle around a light rectangle around a blue rectangle, all of which are framed around the entire mark. Inside of this frame is a large stylized image of Uncle Sam pointing. Uncle Sam is wearing an off-white hat that has a blue band with an off-white star in the center with the letter "A" in the word "STARTS" being superimposed on the star, an off-white shirt, a blue jacket and red tie. On the jacket's lapel is a light square, inside of which are blue and red curved lines depicting the outline of a heart. The word "SWEET" is arched over the heart, the wording "65" is inside the heart, and the word "BABYBOOMERS" is under the heart, and all of this wording is in red, stylized, and lowercase. Also inside the rectangle frame are the words "LIFE STARTS @65!" in gold across the top, by Uncle Sam's hat. Under that is the wording "ENROLL NOW!" in blue. Under Uncle Sam is the wording "MEDICARE PLANS" in blue, and below that, "TEL. 1-833-SWEET65" in blue, and below that, "CONTACT@SWEET65.COM" in gold. All of the white in the mark, including the white square on the lapel and the white rectangle frame, represents background space and is not claimed as a feature of the mark.
LIFE STARTS AT SIXTY FIVE! ENROLL NOW! MEDICARE PLANS TEL. ONE-EIGHT THIRTY THREE-SWEET SIXTY FIVE CONTACT AND SWEET SIXTY FIVE; LIFE STARTS AT SIX FIVE! ENROLL NOW! MEDICARE PLANS TEL. ONE-EIGHT THREE THREE-SWEET SIXT FIVE CONTACT AND SWEET SIX FIVE; LIFE STARTS AT SIX FIVE! ENROLL NOW! MEDICARE PLANS TEL. ONE-EIGHT HUNDRED THIRTY THREE-SWEET SIXT FIVE CONTACT AND SWEET SIX FIVE