Color is not claimed as a feature of the mark.
The mark consists of a white background with ALLY COSMETICS written in black Lobster Font. ALLY COSMETICS is positioned on the right side of a black outlined Cresent Moon filled with white.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Alicia Jones, whose consent(s) to register is made of record.
The English translation of COSMETICS in the mark is COSMETICS. The wording ALLY has no meaning in a foreign language.