The mark consists of the stylized wording "IT'S NOT BBQ SAUCE" above the stylized wording "IT'S NOT A HOT SAUCE, IT'S". all in yellow with black outlining. Below the wording "IT'S NOT A HOT SAUCE, IT'S". is the stylized wording "RICH'S" in red with black outlining, featuring transparent space between the red lettering and black outlining. Below the wording "RICH'S" is the stylized wording "SWEET" above the stylized wording "HEAT", both in yellow with double outlining, the inner outlining being red and the outer outlining being black. Below the wording "HEAT" is the stylized wording "A UNIQUE SAUCE WITH" above the stylized wording "ENDLESS POSSIBILITIES" all in yellow with black outlining. The color white represents transparent space and is not claimed as a feature of the mark.
The name shown in the mark identifies Richard Nassaney, whose consent to register is made of record.
IT IS NOT BARBEQUE SAUCE IT IS NOT A HOT SAUCE, IT IS...RICH'S SWEET HEAT A UNIQUE SAUCE WITH ENDLESS POSSIBILITIES
The colors red, yellow, and black are claimed as a feature of the mark.
"SWEET"