Color is not claimed as a feature of the mark.
The mark consists of In all capital letters, the words "BLUE CULTURE", which are black in color, are within the circle, which is in the shape of a "Sun" and sits more towards the top of the graphic. There is a picture of a flamingo that overlaps at the bottom of the image of the sun or circle. The tag line of the logo, which is in black lettering, is and reads as, "A Conscious LifeStyle". It is placed at the bottom of the mark and slightly to the right. All of the letter "o's" in the tagline are underlined. All of the letter "e's" in the tagline are underlined as well. All of the letters in the name "Blue Culture and the tagline, " A Conscious Life" are in the "badhorse" font type.