The color(s) orange, blue, magenta, royal blue, green, red/orange, lime green, red, purple is/are claimed as a feature of the mark.
The mark consists of the word children's in stylized font, multi colored, with a heart for the apostrophe. c - Pantone Orange 021 CVC h - Pantone 2727 CVC (Blue) i - Pantone Process Magenta CVC l - Pantone 2738 CVC (Royal Blue) d - Pantone Green CVC r - C-0, M-70, Y-100, K-0 (Red Orange) e - Pantone 375 CVC (Lime Green) n - Pantone 185 CVC (Red) heart shaped apostrophe (Pantone 185 CVC) (Red) s - Pantone 26665 CVC (Purple).