The colors red, orange, blue, green, purple, pink, white, and black are claimed as a feature of the mark.
The mark consists of the stylized wording "BUBBECO" where the first "B" is red, the "U" is orange, the "BB" is blue, the "E" is green, the "C" is purple, and the "O" is pink. A stylized baby that is white with an orange diaper and a black smile and black eyes, hair, and outlining is positioned in the center of the letter "U".