Color is not claimed as a feature of the mark.
The mark consists of The mark consist of the word "Bonjour La' Belle", with the silhouette of a woman with butterfly shaped wings to her side, with arms upward and crossed in the letter "O"; with "La' Belle" written in stylized letters on the letters "N, J, O, U".
The English translation of Bonjour La' Belle in the mark is Hello Beautiful.