9 Wearable activity trackers, namely, bracelets, badges, necklaces and lanyards incorporating electronic chips for marketing purposes; Downloadable software and mobile applications for interacting with experimental marketing systems and platforms; RFID readers; Radio frequency identification (RFID) tags, bracelets, badges, necklaces and lanyards; Downloadable software and mobile applications for cashless payments, social media sharing, event access control, and real-time updates for events; Downloadable software and mobile applications for allowing businesses, sponsors, and event hosts to connect with attendees, collect data, and supplement event experiences; Downloadable software and mobile applications for event registration, engagement of attendees, and obtaining data and marketing insights about the event and the attendees; Downloadable software and mobile applications for event marketing, and for tracking consumer behavior and overall experience at events