Color is not claimed as a feature of the mark.
"LAVENDER" "OLIVES" AND "SINCE 2007"
The mark consists of the words "LA LORENZA LAVENDER, OLIVES & OTHER STORIES SINCE 2007" with two crossed branches placed above the words "LA LORENZA", the words "LAVENDER, OLIVES & OTHER STORIES SINCE" placed below the words "LA LORENZA" and the words "SINCE" and "2007" placed to either side of the crossed branches. The background is not claimed as a feature of the mark.
LA LORENZA LAVENDER, OLIVES AND OTHER STORIES SINCE TWO THOUSAND SEVEN; LA LORENZA LAVENDER, OLIVES AND OTHER STORIES SINCE TWENTY ZERO SEVEN; LA LORENZA LAVENDER, OLIVES AND OTHER STORIES SINCE TWO ZERO ZERO SEVEN
The wording "LA LORENZA" has no meaning in a foreign language.