Color is not claimed as a feature of the mark.
The mark consists of wording "JOYFORKEO" in stylized format with flowers above the letters "J" and "Y", and a hollow circle to the upper right of the letter "O".
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The wording "JOYFORKEO" has no meaning in a foreign language.