Color is not claimed as a feature of the mark.
The mark consists of four Chinese characters in stylized form, the first Chinese character which transliterates to "Gui" and means "noble" is set forth to the left of the other three Chinese characters which are arranged vertically, which transliterate to "Shi Liu Dai" and mean "sixteen generations".
The non-Latin characters in the mark transliterate to "Gui" and "Shi Liu Dai" and this means "noble" and "sixteen generations" in English.