The color(s) green, red, blue, yellow, black is/are claimed as a feature of the mark.
The mark consists of upper torso of a mermaid in blue, outlined in black, with flowing hair, set in an oval, background divided into three colors, red (top), green (left) and yellow (right), the words "Tru Nature" in script on top and the words "Juice Bar" below.
TRUE NATURE JUICE BAR