Color is not claimed as a feature of the mark.
The mark consists of block letters Capital H and small "i" with the dot above the "i" represented by a lightbulb in which the filament is a small 2 leaf plant and with radiant lines emanating around the lightbulb so that it appears to be lit. HAYS INNOVATIONS appears underneath.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Gregory Hays, whose consent(s) to register is made of record.