The color(s) red, orange, light orange, dark orange, white, and dark red is/are claimed as a feature of the mark.
The mark consists of a dark red and light orange drawing of a woman's bust in a collared blouse of red and dark red, with shading in orange on the right side of her face and neck. The woman has her hair in braided pig tails, and she is winking. The drawing of the woman appears within a circle with a red border and an orange and dark orange striped background. The stylized words "LA CAMPECHANA" appear in white and outlined in dark red partially within the circle and partially below it.
The English translation of "LA CAMPECHANA" in the mark is "a down-to-Earth, out-going woman".