Color is not claimed as a feature of the mark.
The mark consists of six concentric circles, the outermost two circles separated from the next and bearing the numerals ".410" on opposite, left and right sides and the term "FOUR-TEN" arching across the top, the mark representing the primer end of a shotgun shell.
POINT FOUR TEN FOUR-TEN POINT FOUR TEN; POINT FOUR ONE ZERO FOUR-TEN POINT FOUR ONE ZERO; POINT FOUR HUNDRED TEN FOUR-TEN POINT FOUR HUNDRED TEN