The mark was first used anywhere in a different form other than that sought to be registered at least as early as 01/01/1999
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 01/01/1999
Color is not claimed as a feature of the mark.
"EST. 1998" AND "FARMING CO."
The mark consists of the stylized wording "EST. 1998 RIOS FARMING CO.". The wording "EST. 1998" appears above the word "RIOS", which appears above the wording "FARMING CO.". On both sides of the wording "FARMING CO." appear two parallel, horizontal lines. Below the wording "FARMING CO." appears a design of a tractor.
ESTABLISHED ONE NINE NINE EIGHT FARMING COMPANY; ESTABLISHED NINETEEN NINETY EIGHT RIOS FARMING COMPANY
The English translation of the word "RIOS" in the mark is "rivers".