The color(s) white, black, green, yellow, orange, red, and gold is/are claimed as a feature of the mark.
"100% ORANGE JUICE NOT FROM CONCENTRATE," "JUGO DECALIDAD," "PREMIUM," "STRAIGHT FROM THE ORANGE WITH PULP," AND "NO SUGAR ADDED PRESERVATIVES"
The mark consists of a black background, with the "JUMEX" in white with a green leaf over the letter "M" underlined with a yellow curved line above the term "UNICO" in green and white with a leaf incorporated within the top of the letter "O" underlined in a yellow curved line. Below the second curved yellow line is the phrase "100% ORANGE JUICE" in orange above the phrase "NOT FROM CONCENTRATE" in white. In the center of the mark is a stylized orange slice with orange juice running out of the orange and splashing into a pool of orange juice that extends into the bottom of the mark. A black and orange circle with the phrase "JUGO DE CALIDAD," "PREMIUM" and two dots around a stylized gold leaf appears on the side of the orange. The phrase "STRAIGHT FROM THE ORANGE WITH PULP" in yellow and white text over a green curved banner appears overlapping the pouring orange juice and the phrase "NO SUGAR ADDED PRESERVATIVES" appears in yellow and white text on a red and white banner.
JUMEX UNICO ONE HUNDRED PERCENT ORANGE JUICE NOT FROM CONCENTRATE · JUGO DE CALIDAD · PREMIUM STRAIGHT FROM THE ORANGE WITH PULP NO SUGAR ADDED PRESERVATIVES
The English translation of "UNICO" and "JUGO DE CALIDAD" in the mark is "ONLY" and "QUALITY JUICE".