Color is not claimed as a feature of the mark.
The mark consists of the word "natura" appearing in lower case letters, in a short and bold font. The word "GRAINS" appears in upper case letters, larger than natura, in a long and skinny font. The "I" in "GRAINS" is replaced with a drawing of a single piece of grain, depicted as a hand drawn doodle. The word "natura" appears directly above the word "GRAINS", both are centrally aligned. The ratio of the size of the word natura to the word grains is approximately 1 to 2 in the space. The logo is outlined with two rectangular borders, one within the other. The outermost border is a thick and bold line, the inner border is a thinner and lighter colored line. The logo appears on the front and back of the packaging sleeve, centered above the name of the product.
The wording "Natura" has no meaning in a foreign language.