9 Downloadable computer application software for mobile phones, smartwatches, and wearable activity trackers, namely, software for recording and monitoring physical fitness activity, heart rate, and for setting and tracking physical fitness, exercise, and activity goals; Downloadable computer application software for mobile phones, mobile computing devices, smartwatches, and wearable activity trackers, namely, software for monitoring physical fitness activity, wellness, and for providing reward benefits based on individualized spending habits to consumers from third party vendors