The color(s) black, white, yellow, red, brown, tan, and grey is/are claimed as a feature of the mark.
The mark consists of A man's head in brown with tan and black highlights with red face paint who is smoking a brown, yellow, grey and black pipe with a headdress consisting of the colors red, yellow, black, with white red feathers outlined in black. The logo includes the words BIG CHIEF'S in black above and the words SMOKE SHOP in white inside of a black banner below. There is black, grey and white smoke emanating from the pipe which is connecting to the "S" of the word "CHIEF'S".