The color(s) gold, green, red, black, white, ivory is/are claimed as a feature of the mark.
The mark consists of a semi-circle outlined in gold, white and black, with a green background. Within the semi-circle a man is wearing a white chef hat and coat outlined in black. The man's face is outlined in a darker shade of gold, and is depicted with ivory complexion, white teeth, and black hair, mouth, eyes, and mustache. His left hand, also outlined in a darker shade of gold, is lifted up showing the okay sign. Underneath and slightly overlapping the base of the semi-circle are the words "EL DORADO" outlined in red and filled with white, and beneath that sits the words "¡DESDE SIEMPRE A TU LADO!" in stylized black text. The white space between the "L" and the "D", and the "R" and the "A" represents background, outlining, shading, and/or transparent area and is not part of the mark.
The English translation of "EL DORADO" and "DESDE SIEMPRE A TU LADO" in the mark is "THE GOLDEN" and "ALWAYS BY YOUR SIDE".