Color is not claimed as a feature of the mark.
"I LOVE LA", WHEREIN THE WORD "LOVE" IS REPRESENTED BY A HEART
The mark consists of a star, circle, square, and triangle that are outlined and connected in a horizontal line. The letters "I", "C", and "A" are stylized and outlined. The letter "I" is located within the star, the letter "L" is located within the square, and the letter "A" is located within the triangle. A heart shape is located inside the circle between the "I" and "L". Underneath the shapes are the stylized words "DIVERSITY", "UNITY", and "EQUALITY", with a small, shaded circle placed between each word.
I LOVE LA DIVERSITY· UNITY· EQUALITY; I LOVE LOS ANGELES DIVERSITY· UNITY· EQUALITY