Color is not claimed as a feature of the mark.
The mark consists of a circular design bearing geometric elements of circles, arcs, lines, and a star, along with the stylized wording "GRAIN-FREE", "NO FILLERS", "NO ARTIFICIAL COLORING", "NO PRESERVATIVES", "NO ANIMAL BONE MEAL" and "100% BALANCED" around the perimeter of the circle, the stylized wording "ALL NATURAL" and "DOG FOOD" arranged in a ring formation within the interior of the circle and the stylized wording "ANCESTRAL" arranged in a line formation across the center of the circle.
GRAIN-FREE NO FILLERS NO ARTIFICIAL COLORING NO PRESERVATIVES NO ANIMAL BONE MEAL ONE ZERO ZERO PERCENT BALANCED ALL NATURAL DOG FOOD ANCESTRAL; GRAIN-FREE NO FILLERS NO ARTIFICIAL COLORING NO PRESERVATIVES NO ANIMAL BONE MEAL ONE HUNDRED PERCENT BALANCED ALL NATURAL DOG FOOD ANCESTRAL