The color(s) black, white, green, red, brown, and orange is/are claimed as a feature of the mark.
The mark consists of the stylized words "THAT'S SO BOULDER" in black appearing in the bottom half of the mark. To the left of the word "THAT'S" is a drawing of a brown hiking boot with black lace holes and black laces and black and white outlining. Above the word "THAT'S" is a drawing of three small stylized black half circles representing mountains on top of which are drawn an outline of three green spruce/fir trees which are outlined in black, with white highlighting and with black hash marks inside the outline depicting needles. On top of the trunk of the third tree to the far right is drawn an upside down red teardrop outlined in black with white edging on the left side, inside of which is a solid black 5 point star surrounded by a black circle. Next to the teardrop in small letters and following the outlined shape of the teardrop are the words, "I'M HERE". in black. The teardrop with the star is intended to represent a marker on a map. Next to "I'M HERE" but positioned slightly below it and above the "ER" in the words "BOULDER" is drawn an orange tent in the shape of a triangle outlined in black, with black flaps and with white highlighting. The flaps are open showing a mesh like black interior with a white background and white edging at the bottom of the tent. There are two black stakes drawn at the bottom two corners of the triangle.
THAT IS SO BOULDER I AM HERE
Trademark: 88795169
