The color(s) navy blue, yellow, red, white and black is/are claimed as a feature of the mark.
"THE ORIGINAL FROZEN BANANA SINCE 1945"
The mark consists of a stylized image of a smiling, waving yellow banana with red shoes, white socks, black eyes, red tongue, white teeth and white gloves. To the right of the banana are the words "SUGAR 'N SPICE THE ORIGINAL FROZEN BANANA SINCE 1945" in white, all the foregoing appears on a navy blue background.
SUGAR AND SPICE THE ORIGINAL FROZEN BANANA SINCE NINETEEN FORTY FIVE; SUGAR AND SPICE THE ORIGINAL FROZEN BANANA SINCE NINETEEN HUNDRED FORTY FIVE