Color is not claimed as a feature of the mark.
"CHIVAS" AND "RANCH"
The mark consists of the word "SCREAMIN'" arching upward and extended over the word "CHIVAS" which is centered between dotted horizontal lines, above the stylized image of a goat, which has the word "RANCH" arching downward. The entire mark contains light stippling to give it a distressed vintage style.
The stippling is a feature of the mark and does not indicate color; The stippling is for shading purposes only.
SCREAMING CHIVAS RANCH
The English translation of "CHIVAS" in the mark is "kid goats".