Color is not claimed as a feature of the mark.
The mark consists of the word "SHIFT" in all caps, featured inside a car gear shift panel design with the numbers "1", "3" and "5" featured at the top of the design and above the word "SHIFT" (to indicate shift locations on a vehicle gear shift) and the numbers "2", "4" and the "R" appearing below the word "SHIFT" to indicate other gear shift points and reverse. Screws into threaded holes mark the four corners of the "SHIFT" design.
SHIFT ONE THREE FIVE TWO FOUR REVERSE
Trademark: 88780673
